What We Will Cover

My goal is to teach you how to create your own video content using your iPhone, edit it on your Mac with Final Cut Pro, and publish it as an ad on YouTube in your local area.

  • How to use your iPhone to film a commercial to advertise your business.

  • How to edit that footage using Final Cut Pro

  • How to upload that video to YouTube, link it with Google Adwords, and get it seen by people watching YouTube videos in your local area.


  • Do I need to own a copy of Final Cut Pro to follow along?

    Yes, however, if you do not currently own Final Cut Pro you can try it FREE for 90 days at this website: https://www.apple.com/final-cut-pro/trial

  • I am totally new to video production. Is this for me?

    YES!!! This course is made specifically to cater to small business owners and non-profits. We're going to skip the "mumbo-jumbo" and really focus on the most important aspects of creating a video.

  • Do I need an expensive camera to take this class?

    No! The goal of this class is to teach you how to better use the technology you (likely) already own.

  • What if I don't own a small business or work at a non-profit? Will I benefit from this class?

    Absolutely. Even if the type of content you are looking to create doesn't totally match up to the type of content we will be creating in class, the tools and workflow will still be extremely helpful.

  • What if I have an Android phone? Is this still for me?

    Yes! As long as you know how to get footage from your phone to your Mac, then this course is still for you. Do not take this class if you do not own a Mac.

  • Do I Need A Mac to take this course?


  • Do I need to own an iPhone?

    Technically, no, but it is recommended. There will be some content in the early chapters that may not apply to your situation, but as long as you can get the footage to your Mac, you will be able to follow along. Do NOT take this class if you do not own a Mac.